Operations Consulting · Service Businesses

Stop working
in your
business.

You built this company from nothing. Now it can't survive without you. I help owner-run service businesses have more Time, Money, and Freedom within the same business.

Joe Lange, founder of Black Ridge Business Optimization
7-Figure
Diesel shop run without the owner
740%
Net income growth at Big 3 Diesel
Weeks–Months
Off at a time — systems ran the shop
Who this is for

Dental practices. Diesel shops. Any owner-run service business.

Dental PracticesDental Groups & DSOsDiesel RepairHVACPlumbingAuto RepairElectricalRoofing

One question: if you got hurt tomorrow and couldn't work for a month — would your business survive?

Book a free call
Black Ridge Business Optimization founder — from technician to operator
Founder
Operator, not consultant
About Joe

I lived your problem. Then I fixed it.

I started Big 3 Diesel into a super complex, seven-figure-a-year diesel repair business and worked every seat in it, from technician and service advisor to dispatch, pricing, hiring, and the books.

Then I built the systems and SOPs so the shop didn't need me there. Trained crews, clear roles, and a playbook for the daily unknowns.  The result: I could take weeks, sometimes months, off at a time while the business kept running.

If you'd like to do this in your service business, give me a call.

Technician
Service Advisor
Dispatch
Pricing Strategy
Sales & Hiring
Marketing & Branding
Vendor Relations
Operations
Financial Management
Services

Three ways to work together.

Every engagement starts with understanding your business — dental practice, diesel shop, HVAC company, or any other owner-run service business. Then we build: systematically, practically, and with your team on board from day one.

Entry point

Business Opportunity Report

$5,000
2-hour audit

A 2-hour deep dive into your numbers, pricing, and operations. You get a written report with your biggest bottlenecks and what to fix first.

  • Financial & pricing review
  • Where your hours actually go
  • Written, prioritized findings
  • Clear first-90-day roadmap
Get Started
★ Most popular

Owner Freedom Build

$25,000+
90-day program

We build the systems so the business runs without you holding it together — the systems I used in my own diesel shop.

  • SOPs for every key job
  • Roles & delegation plan
  • Weekly KPI scoreboard
  • Team training & accountability
  • Hands-on implementation
Book a Clarity Call
Ongoing partnership

Operator on Call

$10,000
Per month

An experienced operator in your corner as you grow — regular check-ins, number reviews, and help when things get messy.

  • Weekly or bi-weekly check-ins
  • KPI & margin reviews
  • Hiring & team issues
  • Strategic guidance
Learn More
How It Works

From Working In Your Business On Your Business.

01

Free Clarity Call

30 minutes on Zoom or the phone. An honest look at where your business is and where you want it to be. Also whether we're the right fit.

02

Deep Audit

A 2-hour audit where we map every bottleneck, broken handoff, and missing system — so you see exactly where time and margin are leaking.

03

Build & Install

SOPs, KPI scoreboard, and a delegation plan — built with your team, not just for them.

04

You Step Back

The business runs and grows without you in the building. Take the weeks off.

Industries

We specialize in service businesses.

Dental Practices
Dental Groups & DSOs
Diesel Repair
Auto Repair
HVAC
Plumbing
Electrical
Roofing
Generator Repair
Mobile Service
Landscaping
Concrete
Painting
Pressure Washing
Garage Door
Tree Service
Pool Service
Pest Control
Cleaning
Free · 30 Minutes

Ready to Have More Time, Freedom & Money?

Book a free 30-minute Clarity Call. 

30 MINUTES · ZOOM OR PHONE

Free Clarity Call

Book your free call.

30 minutes on Zoom or the phone    Leave your details and I'll reach out within one - two business days.

Confidentiality

All information you share is treated as strictly confidential. Before we review proprietary financial or operational detail, we execute a mutual Non-Disclosure Agreement. Trust and discretion are non-negotiable.

Your information is kept confidential and used only to prepare for our conversation.